The NSA protest set for later this month, to be held on the anniversary of the Patriot Act’s signing.
I’m curious just how big or not big this protest will end up being. I cover a lot of the underlying issues here and the legislation swirling around Congress to change surveillance law. The coalition of protest backers include Free Press, the ACLU, Public Knowledge, CDT, Mozilla, Reddit, the Electronic Frontier Foundation, and a bunch of other groups that Communications Daily focuses on. Not a bad protest trailer.
Nobody cares about your coalition.
There are so many coalitions in DC…
In my opinion, they seemed to come in vogue about ten years ago. Now there is a coalition for every single issue out there. Collaboration is great but nobody cares about your wonky specific coalition. Add to that the “do nothing” state of DC, and you are just spinning wheels.
Three quick thoughts…
SOCIAL MEDIA is not going to help you… So you got your FB page and your cookie cutter website (that looks like all the other coalition websites), and a twitter that has ten people following (who all work on the account). This is going to move people in DC?
In order for you to gain some traction online you must be different and interesting. You have to experiment and try new things… Follow some professional sports teams - you’ll get some good ideas.
GET TO THE POINT… I’ve watched one company constantly lose in the battle of ideas. In many cases, their arguments are more substantive and technically significant than the opposition. However, they make a dozen or more points in filings or messages to the media.
If you got six points, make it three. If you got three, make it one. Otherwise, you sound like Charlie Brown’s teacher (blah, blah, blah).
YOU NEED HOOKS to carry you… Analogous to the traditional media space, you have to find a meaning bigger than your wonky cause. Latch on to it. Make it yours… A rising tide lifts all boats.